Suzuki
to suspend the FIA World Rally Championship
activities
Suzuki Motor
Corporation has decided to suspend the
FIA World Rally Championship activities
from 2009. The company made the 2008
season entry with two SX4 WRCs.
In responding to the contraction
of the automotive sales caused
by recent global economic turmoil,
Suzuki has been promptly taking
possible countermeasures including
the reassessment of its global
production output. The company,
however, foresees the shrinking
trend in longer periods of time
rather than a short-term phenomenon.
To secure its own business environment
for tomorrow, the organization
reviews every aspect of the operations
and decided to focus on the core
business functions such as the
manufacturing system, environment
technologies, and development
of new-generation powertrains.
As a result, Suzuki
concluded to suspend the WRC activities
from 2009.
Suzuki started
to participate in the Junior World Rally
Championship (JWRC) in 2002 with Ignis
Super 1600 and achieved the driver’s
victories two times in the history.
Afterwards, the company moved up to
the WRC field in 2008. The entry to
JWRC and WRC brought a great deal of
positive effects on the product development
and marketing activities, nurturing
the high sporty automotive brand image,
especially in Europe.
Suzuki will continue
to support the customers who are participating
in the JWRC with Swift Super 1600 machines,
and local motor sport such as Swift
Cup in Europe and the rest of the world.
Suzuki expresses
its great appreciation to sponsors and
fans around the world for their strong
support to its activities. The company
will continue to provide valued products
for its customers by utilizing the experiences
earned through the JWRC and WRC activities.